Surface Level

On an every day level art and design can have an overwhelming presence within our regular lives. Much of the however meaningless art there is out there in our world there was still ultimately an intelligent actor behind the design. While I am not readily attached to the themes and elements of the designs on the drinks in a convenience store, I may pay particular attention to the colors of my favorite. 

In my adult life, I have made it a goal of mine to notice the intricacies of every day art that we see. The examples are numerous and possibilities limitless. I actively pay particular attention to the way a title accents a product or how the overall theme of the signage compliments the products' overall character. At the same time however, I recognize that there exists much advertising and marketing that lacks creativity and is presented in a fashion that is merely surface level.